Abstract
This session will discuss the UW-Madison Portal Project roll out. It began last fall with a pilot to fewer than 500 students, ramped up to the full student body of 40,000 this summer, and will add 14,000 faculty and staff by year's end. Strategies presented include structured collaboration, multiple targeted demos, frequent focus and feedback groups, customer-expectation management, adding compelling functionality to encourage broad usage, and overcoming data "custodians'" reluctance to sharing their data.