Educom Review table of contents
July/August 1999
This article was published in Educom Review, Volume 34 Number 4 1999. The copyright is copyright is shared by the author(s) and EDUCAUSE. See http://www.educause.edu/copyright.html for additional copyright information.
An EDUCAUSE publication

Interview

Framing the Issues:
What's Next on the NLII's Agenda?

by Wendy Rickard

For more than five years, EDUCAUSE's National Learning Infrastructure Initiative (NLII) has pursued its mission to create new collegiate learning environments that would harness the power of information technology (IT) to improve the quality of teaching and learning, contain or reduce costs, and provide greater access to American higher education. While the program succeeded in raising awareness of the power of IT to transform higher education, new issues and challenges associated with technology, teaching, and learning continue to emerge. In response, the NLII has identified four issues as key to the attainment of its mission: (1) intellectual property rights; (2) institutional readiness to enhance academic productivity; (3) faculty support and engagement; and (4) collaboration between advanced IT initiatives. And although the NLII's six mission-critical issues continue to serve as a foundation for its activities (Box 1), the four issues identified here offer a framework for new considerations.

Box 1: NLII Mission Critical Issues

  • Enhancing academic or learning productivity
  • Developing tools and standards to support new learning environments
  • Advancing our understanding of the virtual university by showcasing best practices in distributed learning
  • Creating a market structure for the development of interactive learning models
  • Providing assistance for the viability of those concepts, including outcomes assessment and a cost/benefit analyses
  • Articulating the public and institutional policy issues that inhibit creation of a national learning infrastructure

At the NLII semiannual meeting in New Orleans last January, a panel of experts were asked to put the four issues into perspective. Among the panelists were Carole A. Barone, vice president of EDUCAUSE, Fred Beshears, assistant director for instructional technology at the University of California - Berkeley, Lawrence B. Coleman, professor of physics at the University of California, Davis, Clifford Lynch, executive director of the Coalition for Networked Information (CNI), Mark Resmer, executive director of Instructional Management Systems (IMS), Carol A. Twigg, executive director of the Center for Academic Transformation, and Douglas E. Van Houweling, chief executive officer of the University Corporation for Advanced Internet Development (UCAID). A white paper addressing the four issues is expected be published by EDUCAUSE later this year.

Intellectual Property Rights

As most of those in higher education today have experienced, intellectual property in the electronic age goes well beyond determining content ownership. According to Lynch, three points are central to the NLII's overall objectives. First is the immediate concern over course and content ownership. In the past, and even today, educators have tended to approach course ownership from the point of view of authors' rights. What we believe is quite simple: faculty authors have rights in what they produce, and then they transmit the authored materials -- or some part of those materials -- to publishers in exchange for money or some other advantage.

However, according to Lynch, ownership in instructional material is not only -- or even mostly -- about copyright. It is about employment agreements and institutional policies. In other words, most of the issues surrounding faculty ownership of instructional material center on policies that the institution establishes and that are, in effect, part of the employment contract between the faculty member and the institution.

In some sense, higher education has been insulated from the issues surrounding copyright law. "Today," says Lynch, "we are challenged as authors and as educational institutions to construct policies that make sense, that protect everyone, that provide appropriate incentives, and that do the right thing, which may be easier to do in policy than in law." As he points out, copyright law is not constructed primarily for the benefit of the higher education community. The industries that are driving changes in interpretations of copyright law are those that have the biggest copyright stake, such as the music industry, commercial publishing, the film industry, and television. "The types of things we see embodied in law don't speak strongly to the values and goals that characterize the higher education enterprise," says Lynch.

The second intellectual property issue concerns when one person can use another person's content. "Certainly, very few people author everything they're going to use in the course of their teaching," says Lynch. "One often needs to bring other kinds of content into the classroom. It is important to recognize that this is a value that has historically been specifically honored in copyright law. This is an issue of law and to some extent social norms, not primarily one of institutional policy."

Third -- and perhaps most contentious, according to Lynch -- are the murky issues surrounding participation by students and others who are part of the instructional process but who are also visible in the electronic domain. This issue begs a host of important questions. "Now that classes are being conducted in several places by video, should institutions obtain releases from students if their images and comments are recorded or if their projects are on the Web?" asks Lynch. "There is a whole set of sticky issues related to releases, rights of publicity, and such that are greatly aggravated by the amplification the Net provides." Those issues are likely to become more problematic as privacy concerns grow.

How does an institution distinguish between policy and good judgment? According to Beshears, too many times universities defer to existing copyright law to deal with thorny issues. Increasingly, instructional materials, such as course Web sites, are developed collaboratively by groups that include graduate students, undergraduate students, and support staff. In most cases, the question of joint ownership is not directly addressed by university policy. And it is often poorly addressed by existing intellectual property law.

Beshears offers some suggestions whereby EDUCAUSE -- through its subunits, including CNI and the NLII -- can address intellectual property issues (Box 2). "To be effective," he says, "requires clear identification of the issues, the context, the agenda, faculty interests, publishers' rights, and major intellectual property issues."

Box 2: EDUCAUSE and Intellectual Property Rights Issues
What aspects of intellectual property rights issues should be addressed by the NLII? How should the NLII relate to other organizations with an interest in these issues?
  Library & Journal Publishers Academic Computing and Textbook Publishers
EDUCAUSE Subunits CNI NLII
Issue Rising cost of journals Developing online course materials
Context Library pays for journals Students pay for textbooks
Agenda Separate peer review from publishing Develop infrastructure and market for online course materials
Faculty Interest
  • Want continuing access to their articles

  • Little interest in making money from their articles

  • No fear of being displaced by online journals
  • Want continuing access to their course materials

  • Some interest in making real money from textbooks

  • Some fear of being displaced by online education
Publisher Interests Fear of separating peer review from publishing Want to make real money from online education and corporate training
Major Intellectual Property Rights Issues Who will pay for and who is in charge of reviewing and publishing this stuff? Who develops and owns this stuff?

Institutional Readiness to Enhance Academic Productivity

Since the beginnings of the NLII, enhancing academic productivity has been at the forefront of its agenda. Addressing the productivity issue involves more than simply infusing IT into the teaching and learning process. It requires making strategic investments in curriculum areas that can realize a substantial return in both the cost and the quality dimensions. Experience at the NLII has demonstrated that certain institutions, more than others, have a greater understanding about what is required to see such a return. Because of their prior investments and experiences, those institutions are, in essence, more "ready" to engage in large-scale redesign efforts. While pointing to models of success such as Virginia Tech's Math Emporium and the University of Wisconsin - Madison's introductory chemistry course, Twigg outlines two sets of readiness criteria that can identify those institutions that are most likely to engage in successful redesign.

To assess institutional readiness, Twigg suggests answering the following questions:

1. Does the institution want to control or reduce costs and increase academic productivity?
2. Is there a demonstrated commitment on the part of institutional leaders to use technology to achieve strategic academic goals, a commitment that moves beyond using technology to provide general support for all faculty and for all courses?
3. Is computing firmly integrated into the campus culture?
4. Does the institution have a mature IT organization(s) to support faculty integration of technology into courses? Or do external providers need to be contracted to provide such support?
5. Do a substantial number of faculty members have an understanding of and some experience with integrating elements of computer-based instruction into existing courses?
6. Does the institution have a demonstrated commitment to learner-centered education?
7. Has the institution made a commitment to learner readiness to engage in IT-based courses?
8. Is there a recognition on the campus that large-scale course redesign using IT involves a partnership among faculty, IT staff, and administrators in both planning and execution?

Institutional readiness is necessary but not sufficient to achieve success. Experience has also taught us that certain courses are more ready for redesign than others. To determine course readiness, Twigg suggests asking the following questions:

1. Will changes in this course have a high impact on the curriculum?
2. Does the course offer the possibility of capital-for-labor substitution?
3. Are decisions about curriculum in this department, program, or school made collectively -- meaning beyond the level of the individual faculty member?
4. Are the faculty able and willing to incorporate existing curricular materials in order to focus work on redesign issues rather than on materials creation?
5. Do the project participants have the requisite skills?
6. Have the expected learning outcomes of the course and a system for measuring their achievement been identified?
7. Do the faculty involved have a good understanding of learning theory?
8. Does the institution have a business plan for achieving redesign goals, so that the innovation can be self-sustaining in the future?

Faculty Support and Engagement

The relationship between faculty members and administrators has traditionally been one of push and pull, and this is no less true as institutions struggle to redefine learning environments through IT. Barone and Coleman relate some of the more familiar misperceptions and misunderstandings that occur between faculty and IT staff.

IT departments, Coleman points out, typically do not understand teaching. "If I want to use technology in my classroom, I don't want stuff I can't use," he says. "I don't want solutions to problems I don't have, because the solutions can create more problems." Coleman says that in the eyes of faculty members, the IT staff who profess to understand a particular piece of technology rarely are able to make that technology work in the classroom with the same ease as it performs in vendor demonstrations. "I keep being told how easy IT is and how I should be using it because of all of the benefits," says Coleman. "But the truth is, technology is not that simple and the benefits are simply not that clear."

The support issues are no less complex. Barone says that only a few institutions of higher education are enjoying the strategic benefits of their massive investments in IT. Most are still experiencing what she terms the "drizzle effect" of making technology investments on a political rather than a strategic basis. William Graves -- president of the Collegis Research Institute, vice president of COLLEGIS, and chair of the NLII Planning Committee -- calls such action random acts of progress.

According to Graves, institutions should be developing a coherent, student-centric expression of their academic programs and student services on the Web -- their academic intranets. This requires standardizing a set of scalable Web development and delivery tools, purposefully integrating Web-based student services with Web-based and Web-enhanced academic offerings, and prioritizing investments to support strategic institutional strengths and initiatives. "Faculty and staff members need professional development opportunities that are structured in a way that will lead to the infusion of online literacy skills throughout the curriculum," says Graves. "There also needs to be a loosely coupled online learning community that is institutional in its breadth and richly diverse in its academic and administrative substrates. This is a tall order -- one that can be supported by, but seldom led by, the IT department. Top-down support and involvement are required."

Despite expectations to the contrary, few if any institutions have the resources to support each individual faculty member's unique efforts to incorporate technology into his or her pedagogy. Centers for teaching and learning provide some relief for beleaguered support staff, but they are an inadequate solution over the long term. Campuses will need to devote to teaching and learning the same level of budget, systems, and staff support that theyhave devoted to administrative areas such as student information systems or financial systems. The management of network-based learning requires sophisticated back-office systems and staff support structures. Investments on this scale imply major financial reallocations. At the New Orleans meeting, a session entitled Building Capacity for Distributed Instruction analyzed the spectrum of approaches to support for distributed instruction -- approaches ranging from using traditional, in-house support to outsourcing this function on behalf of one or many institutions. Thus, we see emerging new business models and new modes of collaboration in the support of teaching and learning.

According to Barone, there is a serious disconnect between technology evangelism and technology implementation. "First, we need to remember that boutique solutions -- solutions that address the needs of a single course, professor, or department -- simply don't scale." Pointing to the success of Virginia Tech's Math Emporium, Barone emphasizes the need to produce systemic change. "We need to create a campus environment in which it is possible to engage in a respectful dialogue and collaboration," she says.

Collaboration between Advanced IT Initiatives

Two leading initiatives in the fields of advanced networking and online learning -- Internet2 and IMS -- are both tackling the questions of how their activities fit together and how they benefit higher education. IMS is a set of technical specifications that will help manage some of the more routine tasks associated with the educational process, tasks such as assessment, course and content management, and evaluation. According to Resmer, the executive director of IMS, his project and Internet2 intersect at the point of access control and profiling. "IMS is not just about metadata," he said. "And Internet2 is not just about fat pipes." IMS addresses learning profiles and management of data, and Internet2 addresses the ability of the network infrastructure to accommodate increasing volume and types of data. "In both cases," he says, "we are trying to move beyond where we are now."

Van Houweling believes that much of what we need to accomplish right now is for the good of all higher education. "Internet2 is focused on the network infrastructure," he says. "But the reason is that there are advanced applications we can't do with the existing infrastructure, especially in the area of collaboration." Intellectual property such as digital video, virtual reality, and other applications needs to travel through the network with an ease that is not now possible, he says. The benefits of the outcomes sought by Internet2 and IMS are richer content through higher bandwidth, more interactivity with minimal delay, and more-reliable content delivery.

Participants in the discussion that followed noted that to be effective, collaboration between advanced IT initiatives should involve a number of other organizations, including net@edu (the organization formed by the merger between Educom's Networking and Telecommunications Task Force and FARNet), the Corporation for Research and Educational Networking, and A*DEC.

This discussion also revealed that fostering adoption is a key issue for both Internet2 and IMS. Both projects are looking at the size of the potential market, which is much bigger for learning than it is for research. Selling to 100 Research 1 institutions, or even to 3,000 higher education institutions, does not represent a viable market. However, selling to 100,000 or more companies and schools does.

The role of EDUCAUSE is to continue bringing together the projects and the planning leaders. And it was suggested that EDUCAUSE could assist in creating activities to help reach its membership. As was pointed out in the discussion, to use either Internet2 or IMS requires a complete enterprise-wide commitment, including the involvement of chief financial officers, vendors, and others. But first, those leaders need to be informed of the benefits each initiative offers. To that end, it was suggested that a partnership of key universities that are both Internet2 and IMS members be formed to develop a set of integration plans. These may include creating more-robust learning model innovations that take advantage of Internet2, although the scope must be realistic; developing cookbooks and best practices from different communities for the use of learning tools and resources in the Internet2/IMS context; making sure that IMS takes a leadership position in promoting the development of digital libraries; and having IMS support interfaces for watermarking and micropayment strategies to change economic models of publishing.

Conclusion

During its first five years, the NLII successfully introduced discussions on the role that IT plays in higher education: improving the quality, increasing access, and reducing or containing costs. As part of those discussions, the NLII articulated the need for a national learning infrastructure, clarified the potential of IT to improve academic productivity, pinpointed the relevant policy issues to help policymakers and planners navigate the new educational landscape, and addressed the need to stimulate a market for instructional software. The NLII established a conceptual framework that has achieved widespread acceptance. It also served as the birthplace for IMS, which not only represents the first product to emerge from the NLII but also serves as evidence that higher education truly can be transformed by technology on a national scale.

Today the focus has moved from conversion to implementation. With more and more higher education leaders convinced of the potential benefits that IT can offer teaching and learning, the challenge now is to break down the institutional and environmental barriers with a view toward a graceful transition. The NLII is committed to addressing those mission-critical issues and is poised to announce, this summer, a new set of programs and initiatives designed to further the agenda set in 1994.

Wendy Rickard ([email protected]) is president of The Rickard Group, Inc., and is editor and publisher of OnTheInternet magazine.

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